About Rayaa
Welcome to Rayaa, where Indian heritage meets modern denim innovation. Born with a passion for crafting stylish, affordable, and culturally resonant denim, we are proud to introduce a brand that celebrates the spirit of India’s youth. Established in 2020, Rayaa is dedicated to blending traditional craftsmanship with contemporary trends, creating jeans that reflect your unique vibe.
At Rayaa, we believe denim is more than just clothing—it’s a statement. Our collections, ranging from ₹2,000 to ₹3,000, are designed with Indian silhouettes in mind, offering fits like slim, relaxed, and wide-leg, all crafted from premium 100% cotton fabrics. From the rugged rips of the Tony Jeans to the artistic splashes of the Art Splatter Jeans, each pair tells a story of durability, style, and sustainability.
Our journey began with a vision to make high-quality denim accessible to every corner of India, from bustling metros to vibrant tier-2 and tier-3 cities. We collaborate with local artisans to infuse Indian motifs and eco-friendly practices into our designs, ensuring every pair supports our community and planet. With flagship stores, franchise partnerships, and pop-up experiences, we’re bringing Rayaa closer to you.
Join us in redefining denim culture. Whether you’re rocking the Chill Mint Jeans for a casual day out or the Retro Boombox Jeans for a nostalgic twist, Rayaa is here to empower your style. Explore our range, visit a store near you, and become part of the Rayaa family. Together, let’s wear our heritage with pride!
About Rayaa
Welcome to Rayaa, where Indian heritage meets modern denim innovation. Born with a passion for crafting stylish, affordable, and culturally resonant denim, we are proud to introduce a brand that celebrates the spirit of India’s youth. Established in 2020, Rayaa is dedicated to blending traditional craftsmanship with contemporary trends, creating jeans that reflect your unique vibe.
At Rayaa, we believe denim is more than just clothing—it’s a statement. Our collections, ranging from ₹2,000 to ₹3,000, are designed with Indian silhouettes in mind, offering fits like slim, relaxed, and wide-leg, all crafted from premium 100% cotton fabrics. From the rugged rips of the Tony Jeans to the artistic splashes of the Art Splatter Jeans, each pair tells a story of durability, style, and sustainability.
Our journey began with a vision to make high-quality denim accessible to every corner of India, from bustling metros to vibrant tier-2 and tier-3 cities. We collaborate with local artisans to infuse Indian motifs and eco-friendly practices into our designs, ensuring every pair supports our community and planet. With flagship stores, franchise partnerships, and pop-up experiences, we’re bringing Rayaa closer to you.
Join us in redefining denim culture. Whether you’re rocking the Chill Mint Jeans for a casual day out or the Retro Boombox Jeans for a nostalgic twist, Rayaa is here to empower your style. Explore our range, visit a store near you, and become part of the Rayaa family. Together, let’s wear our heritage with pride!
Our Growing network of Retail partners
